Innovating throughout the entire chain from fiber selection, weaving process to hygiene management, the aim is to address the three core pain points of maintaining comfort, hygiene and safety, and efficient operation and maintenance of towel products in the aviation environment, and to redefine the standards of skin touch and care during flight.
In the field of aviation services, cabin towels are one of the service carriers that passengers come into contact with most directly and perceive most delicately. However, the high-altitude dry environment, reusable scenarios, and strict hygiene management requirements pose severe challenges to the softness retention, antibacterial performance, and life cycle management of traditional towels. A cabin service survey conducted by multiple international airlines shows that over 78% of high-frequency passengers expect towels to remain "as fluffy and soft as before" on long-haul flights, and 92% of airlines' purchasing departments list "hygiene traceability and manageability" as core purchasing indicators.
For this reason, an aviation-specific towel system has been launched. Its core innovation is reflected in:
Raw materials and weaving techniques
Selected long-lasting soft cotton fibers, through special spinning technology and double-sided jacquard structure, ensure that the towel can still maintain more than 85% of its initial softness after repeated machine washing and high-temperature disinfection, overcoming the shortcomings of ordinary towels such as easy hardening and shedding.
By using embedded antibacterial yarns, it can continuously inhibit common bacteria and fungi during the washing interval without adding chemical coatings, which complies with the hygiene management regulations of civil aviation cabins.
Aviation environmental adaptability design
Optimize the fabric weight and structure to achieve rapid drying characteristics in high-altitude and low-pressure environments, reduce the accumulation of moisture in the cabin, and simultaneously lower the energy consumption of airlines for washing.
Introducing multi-sized scenario-based combinations: including facial hot towels, high-end hand towels, bath towels, etc., to meet the needs of a complete care process ranging from simple services on short-haul routes to long-haul routes.
Full-cycle traceability management system
Each towel is implanted with a reusable RFID washing chip, enabling digital management of the number of washes, disinfection status, and service life. This helps airlines achieve refined management and timely replacement of towel assets.
It offers the industry's first "use and discard" eco-friendly and degradable option, using natural plant fibers and flushable materials, providing a solution without the burden of washing for high-end short-haul routes.
What we focus on is not just the touch of a towel, but the entire service chain from airline warehousing, washing, distribution to passenger experience. This towel must pass both the passengers' "touch test" and the airline's "management test" simultaneously. This is the starting point of our design.